The title of your ad is often the very first thing prospective buyers see. That's why it pays to think about it. You don't need any marketing knowledge; with a few simple rules you can quickly create a strong title.
Why is the title so important?
A title determines whether someone clicks through on your ad. People scan titles before deciding whether something is interesting. So a good title ensures that the right candidates open your ad.
In addition, Overnameweb also uses your title in the URL (the web address) of your ad. Search engines like Google use that URL to understand what your ad is about. The clearer your title, the better your ad will be found.
What belongs in a good title?
Say right away what kind of business you are selling
That's the most important thing. Think about:
- sandwich store
- hair salon
- catering business
- webshop
- construction company
- coaching practice
- bike store
This helps prospective buyers to immediately see if it fits what they are looking for.
Add one strong feature
Choose something that makes your business attractive, such as:
- entry-level
- profitable
- stable customer base
- strong growth
- niche market
- well-run business
No need for more, one clear asset says it all.
Keep it short
A title of 7 to 12 words reads best.
Short and clear always works better than long and complicated.
Details are coming later
You don't need to put a long descriptions in the title.
You'll put that in the ad itself later.
What should I avoid?
- Putting only "For Sale" or "To Take Over".
- Vague titles such as "Unique opportunity" or "Beautiful business"
- Everything in capital letters
- Overly long sentences
Examples of good titles
- Entry-level hair salon with loyal customer base
- Profitable bike store specializing in e-bikes
- Popular lunch bar with proven turnover
- Webshop in niche market with strong growth
- B2B service provider with recurring revenue