Description

DESCRIPTION AND ACTIVITY This company was founded in 2010. It specializes in creating tailor-made private tourist tours and exclusive visits in Ghent. The company targets (international) companies, liberal professions, professional organizations and governments that visit Ghent in a business context and afterwards want to discover the city in a qualitative way. The company is a niche player positioning itself at the intersection of a guide agency and an event organizer. Indeed, the company combines in-depth cultural expertise and its own team of guides with a strong organization and tailor-made service for corporate clients. It is the only company in Ghent's tourism industry that specifically focuses on a B2B clientele and has tailor-made services as its core business. The company is an established player in Ghent. It enjoys an excellent reputation and distinguishes itself through the personal approach, professionalism, and consistent high quality of its programs and this both in terms of content and organization. To carry out the programs, the company has a close-knit and experienced team of highly trained, qualified guides who also have a strong affinity with business. With a portfolio of more than 1,000 elaborated customized programs, they have the tools to make every assignment a success. The annual turnover is approx 85,000 EUR. Approx 97% of the turnover is B2B - 3% (high-end) private sales. Approx 1/3 of the turnover is generated with companies from abroad.

LOCATION The company is located in the center of Ghent in a beautiful - rented - office, but the activity can be relocated without any problem. UNIQUE SELLING PROPOSITIONS Premium brand with proven reputation. Solid foundations: a valuable customer portfolio, mature programs and a transparent, efficient operation. Self-managing, loyal and highly skilled team - immediately employable.
Unique positioning within the higher B2B tourism segment in Ghent, with hardly any competition. Scalable model, easily expandable to other cities or target groups. Unique knowledge database with more than 1,000 customized programs. Personalized access to cultural highlights in Ghent. In a city with growth potential.
Stands for a sustainable, progressive and values-driven tourism with an eye on the future. REASON FOR SALE The current owner is ready for a new professional challenge after 15 years. TAKEOVER The aim is to sell 100% of the shares of the healthy company. The current owner is willing to guide the acquiring party to help transfer knowledge & contacts. All acquisition modalities are negotiable. interested? Then respond to this profile and we can provide all detailed information.